Bangkok   +   Singapore



"We do what we know best.. stay in our core business and focus on opportunities in those areas. We continue to build our brand."

About us

Established in 2006 with offices in Bangkok and associated base in Singapore.

IDENTITY is a multi-disciplinary design company. We create building and environments in retail, commercial sectors.

Our approach is based on the total integration of architecture, interior design and graphic design using the latest technology as well as traditional skills.

Our partners have a total of over 10-15 years experience in interior and architecture. The company directors all have extensive experience in Interior design, architectural design, retail design, brand identity, merchandise display and environmental graphics.

Our projects range from shopping malls, department stores to specialty retail stores, as well as corporate offices, and newly built to refurbishment. Each project is tailored to client and customer needs and expresses design confidence and creativity.

"Our partners have a total of over 10-15 years experience in interior and architecture. The company directors all have extensive experience in Interior design, architectural design, retail design,brand identity, merchandise display and environmental graphics."

Who we are

Our team is comprised of architects, interior architects, interior designers, graphic designers, illustrators, cad technicians, 3D visualizer, animators, arts consultants, decorators, copy writers.

Our key personnel Bangkok head office

Pongthorn Ben Satayamana
Principal / Managing Director
B.Arch(Interior Architecture)
King Mongkut's Institute of Technology
M.S.(Interior Design)
Pratt Institute, New York U.S.A.
Licence Interior Design

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Wachira Noom Chainilwong
Partner / Design Director
B.Arch(Interior Architecture)
King Mongkut's Institute of Technology
M.F.A.(Interior Design)
Academy of Art College, San Francisco, U.S.A.
Licence Interior Design

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Darawan Took Chindavijak
Partner / Design Director
B.A.(Interior Design)
Silpakorn University
Licence Interior Designer
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Wraporn Tui Brahmaputra
Partner / Graphic Design Director
B.A.(Communications Art)
King Mongkut's Institute of Technology
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Singapore Associated Office

Philip Chong
Business Development Director /
Project Director
B. Engineering (Civil & Structure)
Post Graduate Dip.in construction Management
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"We form long term relationships with our clients and offer a high level of design based on timely response and constant client interaction throughout the course of the project."

What we do

Retail Design
Brand Identity / Corporate Identity
Interior Design
Architectural Design
Graphic & Signage / Wayfinding /
Environmental Graphic

Type of Projects
Shopping Complex, Mixed-use Complex, Super Center, Hyper Market,
Department Store, Supermarket
Specialty Store, Convenience Store,
Community Mall. Life Style Shopping Mall
Food Court / Food Center, Restaurant
Museum, Exhibition
Corporate Office
Services Apartment

Design Services
Pre-design studies
Retail planning
Concept design
Design development
Construction / Tender Documentation
Site inspection / Quality control
Project management / Site supervision

Our work

"Less is only more where more is no good"

Frank Lloyd Wright

'Doing good design is easy. But doing great design requires a great client.'

Michael Osborne

Contact us

Bangkok head office

Ben Satayamana
21/2 Soi Sukhumvit 34, Sukhumvit Rd.
Klongton, Klongtoei, Bangkok 10110 Thailand.
T: +66 81 8411189
F: +66 2 6656394

Singapore associated office

Philip Chong
1 Scotts Road #24-10
Shaw Centre Singapore 228208
T: +65 98377377